Aiyana. London’s bright young label is inviting you into a world of stunningly subtle and elegant accessories that are the epitome of femininity. Created by Nitika Israni, Aiyana is the accessory brand of every season for the glamour girls who are sexy and sophisticated.

Aiyana’s designs are distinctive through their use or rich colours and textures, and the fact that each piece is created using the finest and most supple leathers. In fact the label is passionate about leather which is evident in the unusual technique Nitika uses to enhance the leathers used to create her exquisite line of handbags and jewellery.

Finding inspiration from her ethnic background and varied experiences, Nitika has managed to bring an accessory label that only incorporates the finest materials from all over the globe. Her inspiration this season ranges from the Victorian to Art Deco with a fusion of Persian art and intricate Indian ‘Moghul’ Jewellery. The result is the most eye catching and stunning collection of pieces. Each piece, be it jewellery or a statement handbag, has a unique quality and is a must for those with a discerning eye.

The jewellery is vibrant and all the neckpieces have an intricate and exceptional focal point, The pendant - crafted out of sterling silver with Swarovski crystals, semi- precious stones, and Cubic Zirconium for that added twinkle. Each piece demonstrates the versatility of the suede and nappa used; Nitika has incorporated techniques such as pleating braiding and embossed gold and silvers to differentiate the pieces from the current accessory market.

The handbags, are already shooting up the ‘must have’ ladder- all hand crafted from the finest leather, the shapes are simple – it’s the details that make the bags.- Woven panels, jewelled closures, beads and metallic embellishment as well as a range of leather manipulation techniques. Each bag is a subtle yet strong statement.

Nitika has decided to extend Aiyana past her select clientele to the public because she feels that what she is offering women simply doesn’t quite exist.